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Zoe Lem has spent the last 15 years working as a stylist, building a reputation across the world for her expertise in fashion, style and ‘shape dressing’. Zoe’s passion for making people look great has seen her work with celebrities including Mylene Klass and Robbie Williams, TV shows such as The Wright Stuff and GMTV, brands as big as L’Oreal and Disney and magazines from Elle and Glamour to FHM and Q magazine. Pioneering the concept of dressing to suit your shape, Zoe was controversially revealed by The Daily Mail in 2006 as the brains behind Trinny and Susannah’s ground breaking show ‘what not to wear’. Throughout her years working with the stars, Zoe has always maintained a hands-on approach with private clients and customers, giving talks, demonstrations and style advice regularly in store for brands such as M&S or at events like The Clothes Show Live.

Zoe Lem

As previous owner of Vintage store to the stars MySugarland, Zoe has extensive knowledge of fashion through the ages and a vast archive of items that she collects. It is this passion that has seen her now move into bridal design as Zoe Lem – Vintage Shape Mistress.

“Brides used to come to me at my boutique and tell me about their ‘1930’s,40’s or 50’s’ style weddings and ask advice on what to wear. Certain era silhouettes suit certain body shapes and my collection has been designed using original patterns to create the perfect dresses to suit your body shape according to era”.

Zoe and her team are based in central London, for more information, please go through to services to find out more or browse the collection. For information on the Zoe Lem Vintage Wedding Fair please go to events.

Some of Zoe’s previous clients:

Celebrity – Mylene Klass, Fearne Cotton, Cat Deeley, Sara Cox, Robbie Williams, Ant & Dec, Trinny & Susannah.

Television and Radio – What Not To Wear – BBC1, Lorrainne – ITV, The Wright Stuff – Channel 5, The Ultimate Bikini Guide – Channel 4, The One Show – BBC1, The Clothes Show – UKTV Style, Faking It – Channel 4, Aljazeera English, Aljazeera Arabic.

Magazines – Elle, Glamour, Stella, The Times, Cosmopolitan, Grazia, FHM.

Brands – L’Oreal, Wella, Disney, Sony Ericksson, Scottish Widows, Bupa, Ebay Outlet, Faustino, Special K, Jaguar.

Events – The Clothes Show Live, The Vitality Show, The National Wedding Show, Zoe Lem’s Vintage Wedding Fair, Vogue’s Night Out.

Corporate – Zoe has worked as a ‘personal style advisor and motivational speaker to some of the world’s largest companies, helping employees get the most from their wardrobes and dress for success. Companies include; Aljazeera, British Telecom, Merill Lynch, Standard Life, Hobbs, Marks & Spencer.


Keeping you up to date

  1. 1950's SWIMWEAR INSPIRATION Zoe Lem 23-Jun-2013
  3. 1950's HOUSEWIFE...LOVE THE LOOK BUT NOT THE RULES Zoe Lem 02-Jun-2013
  4. 1940's STYLE INSPIRATION... Zoe Lem 31-May-2013
  5. ZOE LEM TALKS TO MARY JANE VAUGHAN.... Zoe Lem 29-May-2013

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